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A while ago, machine learning artist Mario Klingemann, soon after Google Pixel Buds were announced, tweeted about time translation technology can turn into a tool to tweak reality to please its users.

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Design as participation by Kevin Slavin is one of those rare readings whose ideas are so powerful that you know it will hang around in your head for quite some time. I cannot actually imagine to find myself thinking about the theory and practice of design in the future, without confronting with this short essay; and in fact, in some sort of backward domino effect, I’m already questioning and revising old ideas, through this new perspective.

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Simon Sadler’s Archigram book defined the british group’s vision a “sublime world of pure servicing”. Amazon’s the company that is making the radical idea of buildingless architecture a concrete reality. Though its One click shopping, physical lockers where to pick up deliveries, next day and free shipping with Prime, grocery with Amazon Fresh and possibly even drones’ delivery with Prime Air, Amazon is slowly superseding not just mom and pop stores, but any kind of physical shop. I’ve been nurturing this idea of a connection between an avant-garde architecture group and one of the biggest technological company since the Utopia Dweller proposal with AM-FL. So seeking to what extent David Green’s poem “I have the desire for the built-environment to allow me to do my own thing” paired with Amazon’s outspoken obsession to satisfy their customers, I’ve just finished reading Brad Stone’s “The Everything Store”.

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